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We're proud to introduce an esteemed group of leaders, united by: 

Diverse expertise leading the nation’s most impactful public and private healthcare organizations.

A common truth that reinventing a fragmented home health landscape is critical for the future.

Passion about bringing healthcare where patients want to be most - home.

  • scottserota
    Scott Serota, Former CEO at BlueCross BlueShield Association Open or Close

    Scott Serota
    Scott Serota is a healthcare expert and retired executive with more than four decades of leadership experience. He most recently served as president and chief executive officer of the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies, stepping down in January 2021 after 21 years in that role. He joined BCBSA in 1996, serving first as executive vice president for system development, where he was responsible for new business, strategy and technology evaluation, then as COO. Previously, Serota was president and CEO of Chicago-based Rush Prudential Health Plans, where he led the integration of Rush-Presbyterian-St. Luke’s Medical Center Health Plans and The Prudential. Early in his career, he created and led Physicians Preferred Health Inc., a Missouri-based PHO.

  • stevenelson
    Steve Nelson, CEO of JenCare, Former CEO of United Healthcare Open or Close

    Steve Nelson
    Steve brings more than 30 years of industry experience, with deep expertise at the highest levels of healthcare organizations. He most recently served as the Co-Chairman and CEO of Duly Health and Care, one of the largest multispecialty independent provider groups in the U.S. with more than 1,000 primary care and specialty care physicians and more than 7,000 team members across 150 locations. Prior to Duly, Steve spent 15 years at UnitedHealth serving in leadership positions in both the Commercial and Government businesses. He served as the CEO of UnitedHealthcare, making the $190 billion division of UnitedHealth Group number one nationally in Medicare Advantage. He oversaw the commercial and government-subsidized health insurance businesses, including Medicare Advantage, which covered over five million seniors. He drove efforts that resulted in increased growth, employee engagement and customer satisfaction.

  • beth-1
    Beth Bierbower, CEO Friday Health Plans, Former Segment President at Humana Open or Close

    Beth Bierbower
    Beth Bierbower is an industry leader who most recently served as President of Group and Specialty Benefits at Humana. She now serves as CEO of Friday Health Plans. Prior to Humana, Beth was Vice President of Healthcare Strategy at Highmark Blue Cross Blue Shield and Chief Operating Officer of Coventry Health Plans. She sits on various boards including the American Telemedicine Association and BlueSprig, an organization that provides ABA therapy to children. She holds a Master’s degree from Carnegie Mellon and was formerly an adjunct professor at Carnegie Mellon and the University of St. Francis.

  • Trevor
    Trevor Fetter, Former CEO of Tenet Health Open or Close

    Trevor Fetter
    As Former Chairman, President, and CEO of Tenet Health, Trevor Fetter built a $20B Fortune 150 healthcare services company over his 14 year tenure. Currently, he is a senior lecturer at Harvard Business School, Lead Director of Hartford Financial Services, and Chairman of Trimedx, Inc. He was named one of Modern Healthcare’s “100 Most Influential People in Healthcare” for 16 years, and serves on many boards including Stanford Medicine, the Smithsonian Institution, Towerbrook Capital Partners, Morrow Sodali, Omada Health and TigerConnect.

  • erichargan
    Eric Hargan, Former Deputy Secretary of Health and Human Services Open or Close

    Eric Hargan
    As former Deputy Secretary of Health and Human Services from 2017 to 2021, Eric Hargan led 80,000 employees and oversaw a $1.3 trillion budget. He pioneered many of HHS’ policies around home health, value-based care, and Stark laws. On a previous tour of Duty at HHS, Eric served as Deputy General Counsel of HHS, where he created policies for DME competitive bidding. He’s a former law partner at McDermott, Will and Emery, Greenberg Traurig, and Winston & Strawn, as well as an alumus of Harvard University and Columbia Law School. 

  • bobbadal
    Bob Badal, CRO at Strive Health Open or Close

    Bob Badal
    Bob Badal is a healthcare industry veteran and expert in kidney care. He was former head of insurer contracting at DaVita Healthcare, where he spent 13 years leading all health plan and provider network contracting and served as the President of Latin America operations. He left DaVita in 2016 to co-found Treatment Technologies & Insights as well as Strive Health, where he currently serves as Co-Founder and Chief Revenue Officer, working to improve outcomes for chronic kidney disease and end stage renal disease.

  • michaelblau
    Michael Blau, Retired Partner and Former Chair of Healthcare Industry Team at Foley & Lardner Open or Close

    Michael Blau
    Michael Blau is a retired partner and former health transactional lawyer with Foley & Lardner LLP. His practice focused on advising clients on health care corporate and regulatory matters, including mergers & acquisitions, financing transactions, contracting, and more. He was previously chair of the firm’s Industry Teams Department, Chair of the Firm’s Research and Development Group and a member of the firm’s Health Care and the Technology Industry Teams. Prior to joining Foley, he was partner-in-charge of the Health Law Department in the Boston office of McDermott Will & Emery LLP.

  • toby-2
    Toby Cosgrove MD, Former CEO of Cleveland Clinic Open or Close

    Toby Cosgrove
    As former CEO and president of the Cleveland Clinic, Toby Cosgrove led the $8 billion organization to new heights of achievement and efficiency, seeing it ranked the #2 hospital in America. Dr. Cosgrove initially joined the Cleveland Clinic in 1975 and chaired the Department of Thoracic and Cardiovascular surgery from 1989 to 2004. Dr. Cosgrove also holds 30 patents for medical innovations. He currently serves as Executive Advisor, working with Cleveland Clinic leadership on strategies for national and international growth. Dr. Cosgrove is a member of the National Academy of Medicine, and a Fellow of the National Academy of Inventors.

  • phyllis-1
    Phyllis Yale, Advisory Partner at Bain & Company Open or Close

    Phyllis Yale
    Phyllis Yale is currently an Advisory Partner at Bain & Company and has spent 30 years building the company’s healthcare practice. She served as the Board Chair of Blue Cross Blue Shield Massachusetts and Kindred Healthcare, and is currently a board member of DaVita Healthcare, Bristol-Myers Squibb, and Aledade. Over her career she has worked with health care payers and with providers across the continuum of care. Phyllis serves on a number of advisory boards, including Alegeus, Inc., Hero Health, the Advisory Board for the HBS Healthcare Initiative, and the Executive Council of the Health Policy Management Department at the Harvard Chan School of Public Health. She is an alum of Harvard College and Harvard Business School.

  • roybeveridge
    Roy Beveridge MD, Former CMO at Humana Open or Close

    Roy Beveridge
    Dr. Roy Beveridge served as CMO of Humana, where he developed the company’s clinical strategy with a focus on integrated care delivery. He previously served as Chief Medical Officer for McKesson Specialty Health and Executive Vice President and Medical Director at US Oncology. He is a board certified medical oncologist with extensive publications in the fields of medical oncology, quality design, and population health. He is an alum of Johns Hopkins University and Cornell Medicine, completed his residency at University of Chicago, and fellowship at Johns Hopkins Hospital.

  • paulmango
    Paul Mango, Former Deputy Chief of Staff for Policy at Health and Human Services Open or Close

    Paul Mango
    As Former Deputy Chief of Staff for Policy at the Department of Health and Human Services, Paul Mango was an integral part of Operation Warp Speed. Prior to HHS, he was Chief of Staff of the Center for Medicare and Medicaid Services (CMS), Senior Partner and head of McKinsey & Company’s Global Health Care Practice, and Executive Vice President of the Institute of Transfusion Medicine. He is a former Artillery Officer in the United States Army and received his General Engineering degree from West Point and an MBA from Harvard Business School.

  • sethcohen
    Seth Cohen, President at Cedar, Former CEO and Co-Founder at OODA Health Open or Close

    Seth Cohen
    Seth Cohen joined Cedar as President following the company’s acquisition of OODA Health, where Seth served as co-founder and co-CEO. Prior to co-founding OODA Health, Seth was the Vice President of Sales and Alliances for Castlight Health — for which he is currently a board member — and previously served as a management consultant at McKinsey & Company. He earned an MBA from Harvard Business School and an MPA from Harvard Kennedy School after completing his undergraduate studies at Stanford University.

  • trenthaywood
    Trent Haywood, Former CMO of Blue Cross Blue Shield Association Open or Close

    Trent Haywood
    In his role as Former CMO of Blue Cross Blue Shield, Dr. Trent Haywood oversaw the National Council of Physician Executives and served as Founding President of the BCBS Institute — where he addressed social determinants of health through strategic business collaboration programs such as a partnership with Lyft to provide members with rides to medical appointments. He previously served as Deputy Chief Medical Officer at the Centers of Medicare and Medicaid Services (CMS) as well as Chief Medical Officer of Vizient. He received his MD from the University of Illinois in Chicago and JD from Northwestern University.

  • evh
    Eric Van Horn, CGO at Optum Home & Community, CBO at Landmark Health Open or Close

    Eric Van Horn

    Eric is the Chief Growth Officer at Optum Home & Community and Chief Business Officer of Landmark Health. Eric was most recently Senior Vice President and General Manager of CareMore Health Plan, a managed health care company specializing in the Medicare market. He led the expansion of CareMore from a $200 million company with a two-county footprint to one that encompassed five states, 13 service areas, over 50 products and more than $1 billion in revenue. Eric was instrumental in the sale of CareMore to WellPoint in 2011.

    Prior to CareMore, Eric spent 15 years and held several executive roles at UnitedHealthcare and PacifiCare Health Systems. Most recently, Eric held positions of Executive Director for UnitedHealthcare’s Southern California market and Vice-President, Network Management. Eric started his career as an actuarial analyst in the health care economics department of PacifiCare.

A Few Words From Our Advisors