We're proud to introduce an esteemed group of leaders, united by: 

Scott Serota
Scott Serota is a healthcare expert and retired executive with more than four decades of leadership experience. He most recently served as president and chief executive officer of the Blue Cross Blue Shield Association (BCBSA), a national federation of 36 independent, community-based and locally operated Blue Cross and Blue Shield companies, stepping down in January 2021 after 21 years in that role. He joined BCBSA in 1996, serving first as executive vice president for system development, where he was responsible for new business, strategy and technology evaluation, then as COO. Previously, Serota was president and CEO of Chicago-based Rush Prudential Health Plans, where he led the integration of Rush-Presbyterian-St. Luke’s Medical Center Health Plans and The Prudential. Early in his career, he created and led Physicians Preferred Health Inc., a Missouri-based PHO.

Steve Nelson
Steve brings more than 30 years of industry experience, with deep expertise at the highest levels of healthcare organizations. He most recently served as the Co-Chairman and CEO of Duly Health and Care, one of the largest multispecialty independent provider groups in the U.S. with more than 1,000 primary care and specialty care physicians and more than 7,000 team members across 150 locations. Prior to Duly, Steve spent 15 years at UnitedHealth serving in leadership positions in both the Commercial and Government businesses. He served as the CEO of UnitedHealthcare, making the $190 billion division of UnitedHealth Group number one nationally in Medicare Advantage. He oversaw the commercial and government-subsidized health insurance businesses, including Medicare Advantage, which covered over five million seniors. He drove efforts that resulted in increased growth, employee engagement and customer satisfaction.

Beth Bierbower
Beth Bierbower is an industry leader who most recently served as President of Group and Specialty Benefits at Humana. She now serves as CEO of Friday Health Plans. Prior to Humana, Beth was Vice President of Healthcare Strategy at Highmark Blue Cross Blue Shield and Chief Operating Officer of Coventry Health Plans. She sits on various boards including the American Telemedicine Association and BlueSprig, an organization that provides ABA therapy to children. She holds a Master’s degree from Carnegie Mellon and was formerly an adjunct professor at Carnegie Mellon and the University of St. Francis.

Trevor Fetter
As Former Chairman, President, and CEO of Tenet Health, Trevor Fetter built a $20B Fortune 150 healthcare services company over his 14 year tenure. Currently, he is a senior lecturer at Harvard Business School, Lead Director of Hartford Financial Services, and Chairman of Trimedx, Inc. He was named one of Modern Healthcare’s “100 Most Influential People in Healthcare” for 16 years, and serves on many boards including Stanford Medicine, the Smithsonian Institution, Towerbrook Capital Partners, Morrow Sodali, Omada Health and TigerConnect.

Eric Hargan
As former Deputy Secretary of Health and Human Services from 2017 to 2021, Eric Hargan led 80,000 employees and oversaw a $1.3 trillion budget. He pioneered many of HHS’ policies around home health, value-based care, and Stark laws. On a previous tour of Duty at HHS, Eric served as Deputy General Counsel of HHS, where he created policies for DME competitive bidding. He’s a former law partner at McDermott, Will and Emery, Greenberg Traurig, and Winston & Strawn, as well as an alumus of Harvard University and Columbia Law School. 

Bob Badal
Bob Badal is a healthcare industry veteran and expert in kidney care. He was former head of insurer contracting at DaVita Healthcare, where he spent 13 years leading all health plan and provider network contracting and served as the President of Latin America operations. He left DaVita in 2016 to co-found Treatment Technologies & Insights as well as Strive Health, where he currently serves as Co-Founder and Chief Revenue Officer, working to improve outcomes for chronic kidney disease and end stage renal disease.

Michael Blau
Michael Blau is a retired partner and former health transactional lawyer with Foley & Lardner LLP. His practice focused on advising clients on health care corporate and regulatory matters, including mergers & acquisitions, financing transactions, contracting, and more. He was previously chair of the firm’s Industry Teams Department, Chair of the Firm’s Research and Development Group and a member of the firm’s Health Care and the Technology Industry Teams. Prior to joining Foley, he was partner-in-charge of the Health Law Department in the Boston office of McDermott Will & Emery LLP.